Alongside creative directors, I art directed the creative vision and execution of Jared’s national Valentine’s Day photoshoot, collaborating with photographers, stylists, and production teams to deliver a library of high-quality assets. Campaign visuals were deployed across digital, social, email, in-store, paid and national advertising, contributing to a double-digit lift in engagement on social channels and driving increased traffic to Jared.com and Jared's social media pages during a peak retail moment. Elevated Jared’s brand positioning as a modern, aspirational jewelry destination while ensuring consistency across all customer touchpoints.