As part of a creative team and trusted creative partner to Jared Jewelers, I played a pivotal role in the development and execution of the campaign, "Everyday Magic" by blending meticulous pre-production planning with hands-on creative direction to deliver a suite of high-impact marketing assets. My work spanned concept development, art direction, on-set production, and post-campaign implementation—culminating in a robust content package that strengthened Jared’s position as the go-to brand for bridal jewelry.

I collaborated closely on crafting a detailed production book, which included shot lists, visual signature requirements, model casting, and set design selections. I pulled references to align the visual narrative with Jared’s brand vision and ensured every detail was in place—from securing, sorting, and organizing jewelry pieces for check-in before the team’s arrival to prepping the set for each shoot day.

During the photoshoot itself, I led the social media-focused sessions, managing product SKUs, tracking time, and defining the creative look and feel. Over the course of two days dedicated to still-life photography, I maintained consistency and detail while prepping for the on-figure day to ensure a seamless transition. On the on-figure day, I styled and curated jewelry selections for each shot, to capture dynamic visuals that aligned with Jared’s brand and campaign concept.

After the shoot wrapped, I led the rollout of new social assets, implementing them across Jared’s August Organic Social campaign. We delivered a comprehensive package of 13 professionally retouched photos, a captivating sizzle reel, 13 video variations, and over 100 social media photos and videos—each piece thoughtfully designed with strategic messaging to engage audiences.

The impact was tangible. The visuals elevated consumer perception of Jared as a premier destination for bridal jewelry, driving higher social media engagement and contributing to improved product sales. This project exemplified my ability to combine strategic planning, creative direction, and collaborative execution to produce marketing assets that resonate with audiences and strengthen brand positioning. It showcased my strength as a visual storyteller and art director committed to crafting experiences that connect consumers to the brand’s core values.